Dennis Kondo

Softcover, 288 pp.

Business Basics in Hawaiʻi is a guide to starting and operating a business in Hawaiʻi. Written in easy-to-understand language, this book introduces the lay person to some of the basic principles of business. Readers benefit from lessons learned by other business people through an examination of two hypothetical companies. Some of the topics covered include estimating market potential and monthly operating costs, planning an advertising campaign with local media, negotiating a lease, and reviewing some Hawaii business tax laws.